Who am I?
Hey, I'm Siju. Husband, dad, full-time desk jockey, and someone who learned most of what he knows by doing it wrong first.
I started this blog after a blood pressure scare in my mid-30s pushed me into taking my health seriously. My doctor's advice was almost insultingly simple: do strength training, move more, lose some weight, keep stress in check. No hacks, no programmes, just show up every day and do a bit. I lost 20 kgs. More importantly, I figured out something I've been applying to everything since: consistency beats intensity, every time. A little every day beats a lot occasionally. Simple beats clever.
That's the Long Rep. It's not a fitness term. It's just how I think about getting better at anything.
What I'm writing about now
These days I'm spending a lot of my time figuring out AI. Not the hype. The actual tools. How they work, where they break, and how someone without a computer science degree can build real things with them.
I'm writing for people who are already curious about AI and doing things with it, but want to understand it more deeply, not just use it as a magic button. Builders, makers, product people, founders — people with ideas who want to get their hands dirty without waiting until they know everything.
How I think about this stuff
A few principles I keep coming back to, whether I'm in the gym or shipping something:
- A little every day beats a lot occasionally
- Simple beats clever
- Learn the shiny thing, use the proven thing
- If it's hard to use, that's a design problem, not your problem
- Experts still matter. AI just makes them faster
- Show up, don't show off
- Nobody should be locked out
Why I'm writing it down
Writing keeps me honest. If I can't explain it clearly, I don't understand it well enough yet. And if someone else who's dabbling with these tools gets something useful out of it, that's a bonus worth showing up for.
Got thoughts, pushback, or something you're trying to build? Drop a comment, reply to the newsletter, or find me on Twitter.